This direct mail piece was sent out before Christmas from Nominet to 35,000 of their customers, offering them a gift from one of their resellers - Easyspace.

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The eye catching mailer gave customers the opportunity to buy a .uk domain name for free because they already had the matching .co.uk website. 

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Once the customer visited the bespoke landing page at Easyspace, they were able to claim their free website.

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